In 1987, Dennis Hightower, was recruited from the outside to the newly created position of head of Disney Consumer Products European operations. Hightower should win the primary decision-entrenched leaders of the country, the integration of various subsidiaries of the company closer to each other, and the revival of European operations.
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by Ashish Nanda Source: Harvard Business School 7 pages. Publication Date: November 11, 1994. Prod. #: 395055-PDF-ENG
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