Compact fluorescent lamps have been a hallmark of sustainability efforts Walmart, and while in October 2007, the aim of Walmart to sell 100 million compact fluorescent lamps (CFLs) have been achieved, achievement actually highlighted how little CFLs penetrated. With more than 100 million households in the United States, this impressive-sounding really means at least one CFL to live on average. Walmart was much more work ahead in the positioning and pricing compact fluorescent lamps to make them viable presence in the lighting category. Public failure here could lead to Walmart to lose momentum in the greening of their brand. The issue was a matter of product, price, promotion, or positioning? "Hide
by Marian Moore, Tucker Norton Source: Darden School of Business 14 pages. Publication Date: February 20, 2012. Prod. #: UV5762-PDF-ENG
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