Wall's Ice Cream in Thailand Case Solution
Abstract:
This case revise the sooner case series from Harvard Company School (Lever Brothers Thailand (A, C, b1 & b2). It talks about the entry of brand-new international rivals, their methods for winning market share versus Unilever's Walls brand name and Unilever's reaction to protect its position.
Pedagogical Goals:
Comprehend the competitive characteristics of an Asian market and the communication in between recognized multinationals, regional gamers and brand-new entrants. Check out how method and underlying abilities have to alter in reactions to an altering market environment.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1998
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