One of Dow Jones & Co. 's most respected brands, The Wall Street Journal, threatens online newspapers, including your own interactive Edition. The company assured interactive edition will replace or supplement to the printed version. This case focuses on changing industry boundaries, new technologies, potential cannibalization, and a threat to the traditional business model. Industry analysis of print and online publications discussed the resource mobilization between the two formats. "Hide
by Amy J. Hillman Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: October 28, 1999. Prod. # 99M030-PDF-ENG