After Hurricane Katrina hit the coast of Louisiana on August 29, 2005, Wal-Mart started emergency operations that not only reopened and protected its shops, but also helped others and its workers in the community cope together with the calamity's personal impact.
This response was part of a broader effort by the company under CEO Lee Scott to enhance its public image. WalMart's attempts were widely regarded as the most successful of all corporations in the aftermath of the calamity and establish the standard for future calamity aid programs that are corporate.
Wal-Mart's Katrina Aid Case Study Solution
PUBLICATION DATE: October 01, 2011 PRODUCT #: KEL556-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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