Although Wal-Mart, the world's largest company by revenue, was in the 9th year of operations in China, its stores are still losing money. He performed a miracle in the U.S. retail trade business model revolutionized the industry and successfully implements its model through innovative methods, which allowed to sell national brands at "low prices every day." Challenge Wal-Mart person whether he could carry his successful model to win in the market with many different characteristics which threatened its low cost and structure, which can wipe out their competitive advantage. Coupled with the use of the established domestic business models in international expansion. also sheds light on other issues of globalization, such as the exit strategy market, localization vs. standardization, the effect of regulatory changes on the competitive environment, and firm performance. "Hide
by Ali F. Farhoomand, Iris Wang Source: University of Hong Kong, 26 pages. Publication Date: September 11, 2006. Prod. #: HKU590-PDF-ENG
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