Wacky Webster’s TV & Home Audio Harvard Case Solution & Analysis

Marketing plan was being reviewed by the owner of a tiny TV as well as home sound shop for the approaching fiscal year.

He was reviewing his product portfolio, repair service, and pricing, as well as researching possible new target markets, and contemplating a website. According to his research and evaluation, he planned to design a promotional strategy that was comprehensive for the fiscal 2014 year.

Wacky Webster's TV & Home Audio Case Study Solution

PUBLICATION DATE: May 14, 2014 PRODUCT #: W14166-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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