VOSS is a Norwegian bottled water business that produces one of the world's purest drinking waters -premium cost in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the business's primary market), VOSS' high end brand presence is strongest in on premise places -particularly, top-of-the-line restaurants, resorts, and clubs. The brand has only recently started penetrating the off-premise channel.
The key question is whether VOSS should raise its supply in the off-premise station: Will this diminish VOSS' high end brand cachet? A related question is whether VOSS should begin expanding its portfolio by offering, for example, flavored water for the rapidly-evolving U.S. bottled water market.
VOSS Artesian Water from Norway Case Study Solution
PUBLICATION DATE: January 23, 2009 PRODUCT #: 509040-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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