This case handles the problem of recycling of poly-coated drink cartons in America. In 2008, recycling accessibility to the commodity was not high, putting the business at risk of losing market share to other forms of packaging. The protagonist of the case Alan Murray, then CEO of Tetra Pak North America, pulled business leaders collectively under the Carton Council of North America (CCNA) to try to hike recycling access in communities across the U.S. to 60%, an amount that would enable the companies of products to take the unconditional Federal Trade Commission logo on their packages.
Still, improving accessibility in small local communities would not be easy. In discussing and reading the case, students assess the reasoning behind lackluster access to recycling the inverse supply chain for recycled cartons, and CCNA software made to rebuild the reverse supply chain.
Voluntary Producer Responsibility Carton Packaging Recycling in U.S. Case Study Solution
PUBLICATION DATE: March 15, 2014 PRODUCT #: W93C38-HCB-ENGThis is just an excerpt. This case is about
This is just an excerpt. This case is about STRATEGY & EXECUTION
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