The Volkswagen Group (VW Group) had establish a business-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker on the planet by 2018." As stated by the strategy, the organization would reach annual sales of 10 million vehicles. To achieve this challenging target, VW Group placed "sensible innovations and technologies" at the top of its own agenda.
Big data, generally defined, represented an important chance for the company. In this exercise, the category will be broken into teams, and every team will design an initiative that leverages big data to help the VW Group make important progress towards its goal. The teams will present their initiatives at the upcoming executive meeting, at which time the top initiative will soon be selected.
Volkswagen Group Driving Big Business With Big Data Case Study Solution
PUBLICATION DATE: February 03, 2014 PRODUCT #: W14007-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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