Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy Case Solution
The United States Environmental Security Company had actually implicated the business of tampering with its EA 189 diesel engines to clear emissions tests. The engines, fitted with a "defeat gadget," fulfilled the rigid emission levels and greater fuel performance requirements set in the United States. The defeat gadget managed emissions throughout lab screening and owning so that they stayed within acceptable limitations; nevertheless, throughout real on-the-road driving, the nitrogen oxide emissions were up to 40 times greater.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: April 25, 2017
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