For the best results, please print this instance in color. A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to action a turn around and cultural change after eight consecutive years of market share declines and financial losses.
The team uses the strategy map to align job and financial resources to the strategy, and to inspire its more than 20,000 employees by conveying the and recognition applications. benefit strategy in multiple ways and installing It also creates new programs to align the extensive networks of providers and dealers to the strategy. But after a sharp decline in revenues activated by the global monetary catastrophe of 2008, the executive team confronts a predicament: should it continue to invest for the future, or should cut back production levels and funding for tactical initiatives until sales recuperate?
PUBLICATION DATE: October 25, 2010 PRODUCT #: 112P02-PDF-POR
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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