Volant brought innovations in ski equipment industry in 1989, developing stainless steel ski. He claimed he could make skiing easier, could keep an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company "soft flexible" technology has been patented, and soon the word spread throughout the ski community of new high-performance ski. Company decided to offer a narrow product line. Volant in 1995 was not able to fulfill all their orders due to lingering problems of production. New Manager operations came and improved production yields, lower costs significantly, and resulted in the CAD / CAM-system to streamline the prototype. in 1997 season was marked by on-time delivery of promised deliveries, and the reputation of the company were up. with a leader in the ski industry equipment capture at least 25% of the market , Volant said its strategy of competing in a fragmented market. In 1994, the hourglass-shaped skis have become the new trend, and decided to form Volant skis exclusively. They also acquired the rights to the design of snowboarding at its plant in Denver. Though Volant was the fourth best-selling supplier in the United States in 1998, it still has not been a profitable company. he was to consider new growth strategy to become a leader in its field, and to obtain a return for its investors. "Hide
by Stephen S. Kolesnik, Matthew C. Verlinden Source: Harvard Business School 22 pages. Publication Date: February 5, 1999. Prod. #: 699129-PDF-ENG
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