In the month of March 2013, Susan Plagemann, the vice president and publisher of Vogue – mostly considered as the most influential fashion magazine, and publishing conglomerate Conde Nast's marquee title in the world's - is seeking answers to two questions. Initially, how she can best approach the competitive marketing market in which some competitions in the current time period have had around two to three times the pages increase that Vogue has had? How should she utilize the surge in importance of digital stations which will increase pressure on sales sources that are traditional but also fuel new ecommerce ventures and other opportunities? Can Vogue, as the readers of the magazine and also the fashion industry have become accustomed to, remain one step ahead?
Vogue Defining the Culture of Fashion Case Study Solution
PUBLICATION DATE: September 06, 2013 PRODUCT #: 514036-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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