Vodafone Turkey (B) A new Start Case Study Help
Course of action taken by her in her first month, six months, and then after?
Serpil Timuray must focus on marketing and management strategies, because if the company has an extensive capital to fulfil its operational requirements, then it must focus on interpersonal skills and become a good leader, to create a sense of direction among employees, because doing so, would lead the employees to influence the market, helping the company to become a leading brand.However, marketing is also essential to attract and have a positive impact on public as it is also a tool to spread awareness.
In my opinion, after considering the situation of market, competitors’ strategies and business strategies; I would recommend that in her first month of her tenure in Vodafone Turkey; she should first focus on finding all the weaknesses prevailing in the company, which are limiting the organization’s profit and its market share, and to pin point the loop holes in the company and find out the department(s), where they exists and if they exist, head(s) of such department(s) must be held accountable for certain issues.
In her six months, she should focus on team development and internal processes of the company. Evaluating the paradigm of the organization is necessary to know the culture which the employees are used to of, and to find out the employees’ expectations from the company. Motivation plays an important role in bringing efficiency in the company’s operations, and it becomes easy to provide directions to the employees in order to achieve the company’s goals. Manager’s leadership and management skills provide a sense of direction to the employees, which ultimately brings efficiency and effectiveness.
After six months, she must start planning on how her dynamic team should strive in the market, with a bunch of ideas to have implemented in order to overcome the challenges that are being faced by the company. These ideas include focusing on customers, understanding the culture of Turkish people and customers’ demand and future expectations from the services provided to them.However, this requires the managers to take feedback from the existing customers, and it also needs some research regarding the Turkish market. Moreover, investments must be made to bring innovation and work on competitive advantage through adopting latest technology, as it is the only tool that could help Vodafone in differentiating its service from its competitors’ services, which would give an ultimate advantage to the company in overcoming the challenges, and becoming the pioneering brand and a respected company...............................
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