Vodafone M-PESA: “Unusual Innovation” - From a Corporate Social Responsibility Project to Business Model Innovation Award winner Prize Winner Case Solution
Abstract:
Vodafone, in collaboration with Safaricom, the leading Kenyan mobile operator, introduces a service that permits signed up users to move cash from their smart phones to other smart phone consumers. With 11 million signed up users after simply 3 years (50% of Kenya's adult population), Vodafone is now presenting M-PESA in Tanzania, Afghanistan, South Africa and Fiji. The case checks out both the external and internal aspects that underpinned the excellence story.
Pedagogical Objectives:
To analyze how an innovation track originated by a significant worldwide business gamer outside the standard corporate procedure can cause the development of brand-new services for brand-new markets. And how, when effective, it can be incorporated into the core business for duplication.
This is just an excerpt. This case is about Economics & Finance
published: 29 Sep 2014
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