The business world-over and particularly in emerging markets, is undergoing a radical transformation with respect to markets, consumers, suppliers, and technology. While multinational organizations may profit through cumulative knowledge expertise of supervisors who had worked in emergent markets, the planning of competition and survival strategies of small-scale businesses run by entrepreneurs, offers great knowledge potential. VNFPP Ltd. was in the procedure of changing its focus from exporting pickled and processed agro-products to decide on customers overseas, to national markets with an entirely new product/product line.
The case scenario looks at the past history and procedure of alteration of a small-scale Indian firm, VNFPP Ltd., into a marketing-oriented group, during the lens of holistic advertising. VNFPP Ltd. was in the procedure of changing its focus from exporting pickled and procedure agro-products to choose customers abroad, to domestic markets with a completely new product/product line.
The managing director, P S Madhusudhan (Madhu), was concerned in regards to the procedure for conversion of the organization with a major sales-orientation to a customer-centered marketing firm. Preliminary research indicated that a chance existed for one of VNFPP's goods in the Indian market among the mushrooming class of Indian IT professionals. In design a suitable advertising organization, would remain the real concern for VNFPP. Until then, all employees had a merchandise orientation, with a marked lack of any type of marketing theory. Internal marketing and holistic marketing were notions which were formulated for big businesses. Incorporating them in a small-scale business was full of complexities and challenges. The case is about VNFPP could come to grips with such challenges.
VNFPP LTD Using Holistic Marketing in a Small Enterprise Context Case Study Solution
PUBLICATION DATE: February 01, 2013 PRODUCT #: IMB405-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Evaluation of Mergers
Development of Food Retailing in India (B): Consumer’s Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc.
Domestic Violence: The Role of an Abuser
Business Proposal
Green to Gold Business Playbook
Gene Patents (B)
Paragon Legal: A New Model (A)
First Energy
Kent Chemical: Organizing for International Growth
Shanghai Real Estate (A)
