Paul Maritz took control of VMware in the month of July 2008, just as the business confronted a competitive environment that was radically new. Since its foundation in 1998, VMware had been the top provider of virtualization software. It faced the type of hazard that every software company dreaded most: the world's biggest software manufacturer, Microsoft, was taking direct aim at its core marketplace.
Did a similar fate expect VMware? Maritz moved fast and boldly to react to the Microsoft threat - by decisive to offer a description of VMware's own virtualization platform product for free. But he still had to discover whether VMware's entire strategy was the appropriate one. Eventually, the case offers a description and analysis of several tactical choices available to VMware.
VMware, Inc., 2008 Case Study Solution
PUBLICATION DATE: September 18, 2008 PRODUCT #: 709435-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Procter & Gamble in the 21st Century (C): Integrating Gillette
Negotiating on Thin Ice: The 2004-2005 NHL Dispute (B)
Lehman Brothers (D): Reemergence of the Equity Research Department
Ancora: Private University Providing Healthcare for the Poor
Trench Town Rock: The Creation of Jamaicas Music Industry
Data Vast INC: The Target Segment Decision
EDWARD JONES
PCAOB Guidance: Docket 038
Energy Gel: A New Product Introduction
Fambul Medical Practice
