Visy Harvard Case Solution & Analysis

Introduction

Visy was incorporated in 1948 as the manufacturer of corrugated cardboard boxes. The company was started with a loan of 1000 pounds from a relative of the Richard Pratt’s father and since then, the company is on the track of success and prosperity. Visy started its business solely as a manufacturer of corrugated products, but then it diversified its business by entering in paper and recycling industries. Today, besides the manufacturing process, Visy has its recycling plants in New Zealand and Australia, which are now becoming to act as the raw material suppliers of the company’s manufacturing business.

Visy is the largest privately owned paper, recycling and packaging company with its presence in the form of 120 sites in Asia, Europe, U.S, Australia and New Zealand while having its recycling plants only in Australia and New Zealand [1]. During six decades, the company has not only expanded, but has also turned into a multi billion dollar gigantic industry.The company has its sister company in the United States by the name of Pratt industries. Visy is employing nearly 9500 employees globally with most of the percentage employed in Australia [1].

Visy has diversified extensively by focusing on its founding principle of innovation. Today, Visy has progressed beyond its imagination as they are not only engaged in manufacturing and recycling, but is also providing innovative and intelligent solutions to its customers. The company’s significant focus on creativity made it to invest heavily on the R&D, which is now playing an important role in the company’s success.

Methodology

Visy is not only running a successful multi billion dollar business, however it is also operating it smoothly and efficiently by focusing on its key objectives and aligning its actions with its vision. The company’s way of conducting the business shows an extensive focus on innovation and recycling the products. Therefore, the figures associated with the company’s operations are not only huge, but are also far more than its competitors.

During the FY 2013-14, Visy recycled paper and cardboard in excess of 1.6 million tones together with 265,000 tones of glass. Moreover, the company recycled 90,000 tones of plastic and 30,000 tones of metal [2]. Apart from this, the company also recycled nearly 3.2 million tones of recyclables of households. On the other hand, the company produced more than 730,000 tones of fiber packaging, 494 million steel food cans, 1.5 billion beverage cans, 823 million beverage cartons, 2.2 billion plastic containers and 1.8 billion plastic performs [3].

These figures represent the enormous manufacturing and delivering capability of the company. Visy is focusing on not only increasing its manufacturing capacity, but also to diversify further while constantly increasing these figures. This is the objective of the company, which is not only beneficial for the company, but for the society as well.

Processes

Visy has its presence in multiple industries and businesses with a common objective of delivering excellence through its products and services. This diversity in the company’s business requires a diverse set of processes for its operations. The company is not only manufacturing, but is also recycling and providing innovative solutions through its automated machines and services.

Visy mostly relies on its recycling plants for its manufacturing of paper and cardboard product. The company uses the recycled paper and other products for the manufacturing of paper and related products. This not only runs their recycling plants, but also enables the company to follow its motto of cleaner and healthier environment. For the purpose of automation and printing products, the company’s R&D always come up with new and advanced technology in order to better serve its customers. The company invests and relies heavily on its R&D to bring new and improved products in order to better serve the customers and increase the profitability of the companyVisy Case Solution

Raw Material Requirement

Visy is engaged in manufacturing such products, which are not only finished products, but act as a raw material for other products as well. The company is using the raw material in the form of pulp and recycled waste to manufacture its products. Moreover, the company’s MRF facility enables the company to not only collect, but also to process the waste in order to make it usable for further use......................

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