VisionSpring enabled accessibility to affordable eye care for low-income individuals suffering from vision impairment in developing markets. Created as a not-for-profit social business in the United States, it sold more than two million pairs of eyeglasses internationally, which included over one million pairs of eyeglasses sold in India. VisionSpring believed there was a long way to really go considering the estimated 300 million people in India requiring eyeglasses for vision correction, despite achieving this scale.
Realizing this as a huge chance that was unmet, the company set a goal of reaching 10 times its yearly sales quantity in India. This was not easy job thinking about the socio-economic dynamics of the base of the pyramid segment, in addition to market challenges in peri-urban and rural India. The plan would require a complete paradigm shift in India in the overall business model of VisionSpring. Amit Kapoor is affiliated with Institute for Competitiveness.
VisionSpring in India Enabling Affordable Eyeglasses for the Poor Case Study Solution
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
PUBLICATION DATE: April 21, 2015 PRODUCT #: W14767-PDF-ENG
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