VisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the initiation of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries.
The case describes how Kassalow becomes moved and inspired by a few of his early experiences as an optometry student as well as in public health. As Kassalow assembles VisionSpring, the astounding scaling challenges of distributing "bottom of the pyramid" (BoP) customers are shown. VisionSpring has double goals of using local workers and selling glasses. After testing for many years in India and El Salvador, VisionSpring makes a decision in 2008 to focus only on selling glasses and makes considerable changes in its business model and organization. The organization also decides to conduct a quasi-experimental study to quantify its impact.
Over the following several years, VisionSpring examines several different distribution models, and finds two that are assuring. The case ends with all the executive team pondering how better to scale these models to reach the 700 million BoP customers that may reap the benefits of glasses on the planet.
VisionSpring Case Study Solution
PUBLICATION DATE: April 18, 2014 PRODUCT #: E516-PDF-ENGThis is just an excerpt. This case is about
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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