Visa Sponsorship Marketing Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Visa has been a leading payment brand in the world and his vision was to be "The best way in the world to pay." Visa include an important part of the success of high-profile sponsorships such as the Olympic Games sponsorship. Visa also sponsors numerous events such as the Rugby World Cup, the best on Broadway, Toronto Film Festival, NASCAR, NFL, Crown Visa Triple and Paralympic Games, and has an international alliance with Walt Disney Co in the fall of 2002 Visa announced its decision to extend its sponsorship of the Olympic Games through 2012. Thomas Shepard, executive vice president of Visa, international marketing, partnerships and sponsorships, has played a key role in persuading the Visa six regional councils, and its international council to expand its Visa Olympic and Paralympic Games sponsorship. In the summer of 2003, Shepard and his team gathered at the headquarters of the international Visa, located in San Mateo, California, to reflect on the consequences and lessons of its past activities sponsorship. In particular, they discussed the current corporate strategy and clarification of the existing strategy of sponsorship. They were looking at a more active part in the entertainment and, as a result of the strategy, selecting and working with new partners, such as the company Walt Disney Co (2002), how to evaluate the effectiveness of existing sponsorship Visa, and how to apply lessons from the past and the existing sponsorship present and future. "Hide
by George Foster, Victoria Chang Source: Stanford Graduate School of Business 34 pages. Publication Date: July 22, 2003. Prod. #: SPM5-PDF-ENG