VirtualChina.com: The Building of a Virtual Community Harvard Case Solution & Analysis

In February 1997, became the first Chinese Xindeco technology company to list publicly. Building on the success of the site ChinaVista trying to branch out and become a "gateway" or niche portal for international interests in China. From the main site ChinaVista continue collecting critical respect and foreign companies approaching developers site for help in entering the Chinese market, a new business plan and a new website has been created, which focuses on the union members, not (just focus on) information resources, and thereby building loyalty. Their focus has allowed developers to realize the existence of the community, typical of cyberspace that "virtual Sino-foreign interested community." - Community scattered around the world, but united by a common interest in commercial development in China "Hide
by Ali F. Farhoomand, Peter Lovelock Source: University of Hong Kong, 21 pages. Publication Date: January 1, 2000. Prod. #: HKU073-PDF-ENG

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