In 1999, the Virgin Group Richard Branson is considering entering the mobile market. The market is very attractive to high-margin, high growth rates, and a large number of confused and dissatisfied customers. The task of the Virgin to bring something unique and truly innovative in the market. In 2001, EFMD Award. "Hide
by Leif Sheblom, Xavier Gilbert Source: IMD 17 pages. Publication Date: January 1, 1999. Prod. #: IMD124-PDF-ENG
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