This study is to discuss how Virgin Mobile, an innovative virtual mobile network operator, has developed a unique position in the UK market through the unique positioning and a strong system of business suits. In the first section we will focus on the case of a business model, and Virgin Mobile and innovative strategies and core business activities of the company, providing a differentiated positioning is unique in the UK mobile telecommunications sector until mid-2005. The second section discusses how Virgin Mobile has made a sustainable competitive advantage for the period from 1999 to 2005, but then turns to an analysis of how the competitive advantage of the firm has been undermined by changes in regulation and a shift in the competitive environment. "Hide
by Jamie Anderson, Martin Kupp Source: ESMT - European School of Management and Technology 26 pages. Publication date: April 02, 2009. Prod. #: ES0941-PDF-ENG
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