Chronicles the successes and failures of the Virgin Group. By examining these examples, the students find signs Virgin common service concept, which, in essence, is competing on quality, not price. Students the task to consider how Virgin could expand in the U.S. market. "Hide
by Francis H. Frey, Hanna Rodriguez-Farrar, Corey Hajim Source: Harvard Business School 24 pages. Publication Date: September 27, 2001. Prod. #: 602057-PDF-ENG
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