Virgin Atlantic Airways: Ten Years After (French) French Case Solution
Abstract:
The Virgin Atlantic Airways (VAA) case was composed on the event of the business's 10th anniversary. In 10 years, VAA has actually brought numerous developments to the airline company market and won lots of awards for its service.
Pedagogical Goals:
The case intends to talk about the idea of consumer worth shipment and to comprehend the systems by which VAA can beneficially use its consumers top quality service at a low cost. Other possible pedagogical goals are placing, development, service, quality, and public relations. The case is finest fit for courses on marketing management or services management.
This is just an excerpt. This case is about Marketing
published: 09 May 2005
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