Nutritional Supplement to case B5828. This case illustrates Virgin America craved a market of committed urbanite-flyers in the highly competitive -- but staid -- airline business by redefining the passenger flying experience. In 2012, about 20 percent of Virgin America's passengers accounted for 80 percent of the sales of the airline.
In the An instance, the dynamics of the airline industry, customer experience and devotion, and niche marketing are investigated. The A case ends with several questions, including those asking students to appraise the business model of Virgin America and to identify the action steps needed to reach profitability. The C case concludes with the successful IPO in November 2014 of Virgin America.
PUBLICATION DATE: July 15, 2016 PRODUCT #: B5830-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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