Nutritional Supplement to case B5828. This case exemplifies Virgin America, founded in 2007, craved a niche of committed urbanite-flyers in the highly competitive -- but staid -- airline industry by redefining the passenger flying experience. In 2012, roughly 20 percent of the passengers of Virgin America accounted for 80 percent of the airline's revenue. In the A case, the dynamics of market marketing, customer experience and loyalty, and the airline industry are investigated. The A case finishes with several questions, including those requesting students to assess Virgin America's business model and to identify the action steps needed to reach profitability.
The C case concludes with Virgin America's successful IPO in November 2014. Please note: this instance has an added supplementary case accessible. The (C) supplement can be discovered using product amount B5830.
PUBLICATION DATE: July 15, 2016 PRODUCT #: B5829-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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