Victors & Spoils (V&S), an advertising agency, was co-founded by the three former members, Claudia Batten, John Winsor, and Evan Fry, of the advertising agency, Crispin Porter + Bogusky (CP+B) in the year 2009. V&S, situated at Boulder, Colorado, was founded on the principles of open innovation and crowdsourcing. The company found a leading position through Agency Machine by obtaining the unique ideas for its ad campaigns. John Winsor, the CEO, felt the need of changing the techniques that advertising was done. However, the task was become quite difficult to accomplish due to high integration of traditional models. This case determines the route followed by the CEO to achieve its objectives as he wants to expand his business and must derive the most appropriate way to do so.
On the other hand, Havas, a prominent worldwide advertising company, showed her interest as well in acquiring V&S, which has created the opportunity for Winsor to accomplish his objectives, along with this; this acquisition would help V&S to explore the resources that have never known before. But the CEO and his team at V&S were exploring the potential outcomes of this partnership.
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