Shows that the new leaders decided to recommend the products of national expansion. They should provide the rationale and preliminary marketing plan. Emphasizes choices of consumers and facilitate trade. Students must complete a five-year forecast P & L statement. "Hide
by George S. Yip, Jeffrey R. Williams Source: Harvard Business School 18 pages. Publication Date: 01 Oct 1981. Prod. #: 582042-PDF-ENG
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