Vicki care health department lacks a solid entry form in the care category OTC cold and developed a "me too" product. The main issues, is it possible for a product, and if so, how it should be set. The main purpose of education should use market research data as input data for the assessment of market opportunities and develop product positioning. "Hide
by George S. Yip, Jeffrey R. Williams Source: Harvard Business School 20 pages. Publication Date: 01 Oct 1981. Prod. #: 582039-PDF-ENG
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