The Vic Progressive Diamond Drilling’s president, a Canadian business based in Sussex, New Brunswick that supplies products and services to mining companies, is reviewing the progress in the market launching of Sky Track, a brand new product designed for use in hard terrain investigation by huge mining corporations. Feedback in field trials has remained favorable and the initiation is, in fact, customer-led.
There's also evidence this multipurpose vehicle conserves money plus time in carrying mining gear across rough terrain in distant regions. But the business is yet to make its first sale in two years since the user community is experiencing a tough economic environment and is reluctant to make capital investments. How can merchandise adoption be generated? What customer value proposition can be developed?
Vic Progressive - Launch of SkyTrack Case Study Solution
PUBLICATION DATE: August 06, 2015 PRODUCT #: W15344-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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