Verticals of Abracadabra Case Study Solution
Hypermarkets
In United States, the growth of hypermarkets and supermarkets has been growing over years benefiting from the strengthening and strong economy of the country. Due to the significant increase in the disposable consumer income, many customers have shifted to all-natural, organic and premium brands which in turn helped in lifting the revenue of the industry. Also, the shift towards generic products have accelerated the growth of revenues which in turn have helped operators in maintaining or increasing the profit margins. Overall the growth of the hypermarket or supermarkets have estimated to be increased over the years. Furthermore, it is imperative to note that the growth of hypermarket and supermarket industry in United States would face challenging time due to the fact that the sales shift online.
Whereas, the hypermarket industry in India is evaluated with strong future prospects. There are various largest retail chains of hypermarkets including D Mart, Star Bazaar, Spencers, Reliance SMART AND Big Bazaar etc. Even though, the hypermarket industry in India has been showing a stunted growth and struggling, it has great potential for growth in forthcoming years.
Verticals
Sports and outdoor
Shazaam could sell sports and outdoor products online in order to bring in more visitors, and deliver an exceptional shopping experience to the customers. Selling sports and outdoor online to the customers would allow the company to access to the information about its customers such as emails and buying behavior that could be used by company to offer direct offers and discounts. The sports and outdoor industry has immensely developed in US in recent period of time. In US, the revenue is projected to be increased at the annualized rate of 3.6 percent (CAGR 2019-2023) which in turn would result in market volume of 20487 million US dollars by the year 2023. Also, the e-commerce market has been consistently winning its streak and growing for the consecutive years by the double digits rates.
In contrast, the e-commerce has changed the way the business is done in India. In India, the revenue is projected to be increased at the annualized rate of 16.9 percent (CAGR 2019-2023) which in turn would result in market volume of 1281 million US dollars by the year 2023.
Automotive
The automotive industry is expected to witness the major growth opportunities since there are number of market players are contemplating to collaborate with the repair and parts information system in order to promote the automotive e-commerce business. The sales of the automobiles has been undergoing through the major digital transformation in India. It can be seen that the customers are tapping into the technology and are keen to access real time information available on internet in order to purchase and research about new or used cars. The online reviews of car has become one of the significant source influencing car purchases (Salhotra, 2016).
Health and household
As such, the health and household industry is one of the 2nd largest retail category in groceries in USA. There is a significant increase in the number of customers started to shop online for those products that they had typically purchase from the drug store. The sales volume of online health and personal care is estimated to be increased at the much faster rate as compared to the sales from traditional drug stores. It is projected that the online health and household industry would grow at the compound annualized rate of 13 percent by 2020 (Smith, 2015).
Stakeholder designation and initial pitch
The primary reason behind the success of any project, approach or strategy is known to have direct relation with achievement of objectives, expectations and goals of stakeholders of that particular organization. The stakeholder has the right to demand to react with agility about the issues that has arisen and varieties. Similarly, a stakeholder is generally considered as an investor in any organization whose actions has impact on end result of the business decisions.
On the other hand, it is not required by stakeholders to serve as equity shareholders. Stakeholders might be employees by whom a stake is being received contributing in the success of organization as well as incentives for certain products to be followed. However, they can also be your business partners relying on the success of your business to keeping the supply chain moving. Different commercial organizations require a distinct approach to stakeholders. There has been a difference in the role of stakeholders depending on the duties and patterns laid out at the underpinning of championship or with the evolution of business over a period of time.
Hence, the designation of stakeholders who will be accountable for the decisions and providing an initial pitch to the top management of Abracadabra – Shazam is its co-founder. As he will only be having the right to make decisions while other management members can provide suggestion as to what needs to be done or what aspects are required to be focused relatively based on the pitch made.
Initial Pitch:
“I really appreciate maintenance of collaborative relations between the two organizations. Concerning about the recent launch of e-commerce platform – Shazam in the retailer industry,there has known to be continuous diversification of marketing strategy to digital marketing posing potential to increase revenue growth.For the purpose of business growth and expansion of verticals, the primary focus should be towards the unsaturated segment of the market with no cannibalization of the existing saturated market.In return, this seeks to provide the business and the economy with increased generation of revenue with no exploitation of target market segment.”
Management of Revenue Generation Account:
Revenue Management and Key Account Management have known to be practiced in various service industries for no less than a period of three decades. (Xuan Lorna Wanga, 2014)According to Gartner, an approximate of 75 percent of Business to Business technology service providers with an estimated amount of about $10 million dollars in revenues is expected to adopt marketing based on accounts as their primary model of marketing in the year 2019 i.e. shown to have an increase by 50 percent in comparison to 2017. (Integrate, 2019)...........
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