VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, trying to expand their model to facilitate e-commerce. Mark Walsh, CEO of VerticalNet, to decide how far it can expand the business model of the company, without prejudice to their current franchise. "Hide
by Das Narayandas Source: Harvard Business School 25 pages. Publication Date: November 2, 1999. Prod. #: 500041-PDF-ENG
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