SALES & MARKETINGThis series of occurrences pursue the varying relationship linking the Industrial Packaging Office with TotPet of Verbeek, a leading French oil company, after a supply chain rationalization effort was established by TotPet. As the only truly international provider of oil drums, Verbeek guaranteed its customers of stability, closeness and quality of supply, while at closely the same time handling sales relationships locally. With more and more international customers, like TotPet, reengineering their buying and supply chain operations to lessen the number of providers and form global relationships, the pressure mounted to get control of prices, which had been based on local competitive states and relationships.
Verbeek Packaging Worldwide (D) The TotPet France Account Case Study Solution
PUBLICATION DATE: December 20, 2013 PRODUCT #: INS401-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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