This series of instances follows the changing relationship between Verbeek's Industrial Packaging Department with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, closeness and continuity of supply, although at exactly the same occasion handling sales relationships locally. With more and more global customers, like TotPet, reengineering their buying and supply chain operations to decline the number of suppliers and form international relationships, the pressure mounted to obtain control of costs, which had traditionally been based on local competitive states and relationships.
PUBLICATION DATE: December 20, 2013 PRODUCT #: INS400-HCB-ENGVerbeek Packaging Worldwide (C) The TotPet France Account Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Microsoft Windows: The Launch of Windows 7
Samsung Electronics (B): In India
Myriad and OncorMed and the Marketing of the First Genetic Tests for Breast Cancer Susceptibility
eAccess Ltd.
Threshold Sports
The Tata Nano: The People’s Car (Abridged)
Competition Simulator Exercise: Questions
HCL Beanstalk: All-in-One Desktop Re-Launch
Carslberg In Emerging Market
Obama versus Clinton: The YouTube Primary
