The purpose of the study process, the viability of the enterprise is to identify the key issues underlying the viability of the enterprise, to facilitate the reframing of the enterprise to enhance its viability and to provide evidence in support of the founders of the answers to these questions. Study of viability of the process for entrepreneurs, from the process established companies. Questions are much broader and more fundamental, less available resources, and the relevance, usually more. In addition, entrepreneurs often have an incomplete understanding of the market for their products, and limited experience with potential customers. Recommended process includes: (1) the creation of prototypes venture projects, (2) identifying and answering key questions of viability, and (3) iterations between steps 1 and 2, and add details to both the design company and the key questions of viability in . Entrepreneurs are always on a tight budget and the condensed time line, so prioritization is crucial for each step of the process. Viability studies requires continuous evaluation of various attractive designs prototype. This note will illustrate the steps for using a number of examples. It will also provide guidance about how to respond to key issues of sustainability, using tools such as expert interviews and the different types of marketing research. "Hide
by Dennis Rohan, Claire Magat Raffaelli Source: Stanford Graduate School of Business 14 pages. Publication Date: December 1, 2008. Prod. #: E324-PDF-ENG
Related Case Solutions & Analyses:
Matrix Semiconductor Inc. (A): Tackling Challenges of Strategic Dimensions
Motorola Wireless Data Group: The Envoy
Scope and Challenge of Business-to-Business Marketing
Braniff International: The Ethics of Bankruptcy (A)
Dominion Engineering Works
Daktronics (B): The Large Sports Venue Sales Channel
Raga and Tanishq – Symbolic Linkages between Brands (The Indian Context)
Trader Joe’s
Yammer (A)
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
