Venture Evaluation provides an independent assessment of Genedata, a Swiss start-up companies to help Novartis Venture Fund to analyze and structure the next round of funding. Venture estimate should, given the very short time, set up a process evaluation of the use of quantitative and qualitative data to best meet the needs of its customers. The case describes a challenge for venture evaluation and requires students to make an assessment and calculation, and finally came up with estimates for the launch, Genedata. "Hide
by Benoit Leleux, Atul Pahwa, Katrin Siebenburger Source: IMD 17 pages. Publication Date: April 30, 2009. Prod. #: IMD251-PDF-ENG
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