The Simplex Solutions multi-media choice scenario summarizes the evolution of a software venture with a brand new technology that could find application in very varied markets.
The two co founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to another period. The particular strategic decision facing them is to pick a candidate from the shortlist for the positions of chief financial officer (CFO) and chief marketing officer (CMO).
Venture Team Design Workbook Case Study Solution
PUBLICATION DATE: July 30, 2012 PRODUCT #: INS243-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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