The case describes the development of Turkey's biggest business group by Vehbi Koc. The basis of the group in the interwar years, and its particular subsequent diversification into many sectors, including autos, household goods, and services, are analysed.
The case functions as a vehicle to explain diversified business groups are really so important in emerging markets such as Turkey. It explores the function of market imperfections, government policies, and entrepreneurial ambition within their development, along with the organizational challenges posed by handling such diversified companies owned by a household.
A lot of the firm's growth came from licensing and joint venture agreements with multinational businesses which were unwilling, or unable, to invest directly in Turkey due to government restrictions and political risk. The case ends in 1988, when a report has been received by the creator from the management consultancy Bain calling for the firm to reduce the array of activities it undertakes because of the competitive challenges resulting from the liberalization of the Turkish economy.
Vehbi Koc and the Making of Turkey's Largest Business Group Case Study Solution
PUBLICATION DATE: June 03, 2011 PRODUCT #: 811081-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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