Three critical problems (capital split, level of commitment to social responsibility and product discoloration) confront VeeV, the first alcoholic beverage in the world, infused with acai. Brothers Courtney and Carter Reum VeeV was founded in 2007 and the company has experienced rapid growth since then. With the case of young founders backgrounds, information on the launch and early phase company, and represents the three founders of the problem must be addressed: how to divide the capital of the new company, how far to go in their efforts to be "green" and socially responsible brand., And the unexpected potential problem of product quality "Hide
by Joshua D. Margolis, Christopher Marquis, Laura Winig Source: Harvard Business School 23 pages. Publication Date: July 21, 2009. Prod. #: 410006-PDF-ENG
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