Social Entrepreneur shall begin with the charitable status of the bank itself, which could provide financial services to 161,000 charities. He quietly organized support from the major commercial banks and government officials. The day before the press conference to tell all interested parties of the new bank, he is still struggling with the key words to describe the bank so that it transmits its goals, but insults, as several stakeholders as possible. Students should evaluate his proposed three key words, and offer other descriptors. "Hide
by Kenneth J. Hardy, Ryan Little Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: September 10, 2009. Prod. # 906A12-PDF-ENG
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