A social entrepreneur undertakes to establish a bank . charities with charitable status that could supply financial services to up to 161,000 He has gently arranged support from major for profit banks and government officials.
He is still stressed with the key words to depict the bank so that it expresses it intentions, but violates as few stakeholders as possible, the day before his press conference to tell all stakeholders relating to this new bank. His planned three key words that must be evaluated by pupils and propose other descriptors.
PUBLICATION DATE: September 10, 2009 PRODUCT #: 906A12-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
