Vancouver 2010 Olympics Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This February, 2007, exactly three years to pass Vancouver 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver, and a board member of the Vancouver Organizing Committee (VANOC), is committed to providing games will have a lasting positive impact on the city and on Canada. However, recent developments show that a significant social pressure can affect the events and images Vancouver worldwide, and Rogers will have to find a way to address the growing concern. More pressingly, Rogers and her team faced the challenge of building the Olympic Legacy Reserve Fund, which would allow the city to achieve its sustainability goals, but implies a significant increase in taxes for Vancouver residents and businesses. From observation of the world, and the clock is ticking, there's a lot at stake. As Rogers respond to these challenges? Allows for in-depth consideration of the important social issues of marketing in the context of one of the biggest sporting events in the world. Provides rich data on the possible advantages and disadvantages of the various components, including the International Olympic Committee, the host country and city, its businesses and residents, and can serve to illustrate the key stresses, as well as best practices in social marketing initiatives. "Hide
by Anita Elberse, Catherine Anthony, Joshua Callahan Source: Harvard Business School 27 pages. Publication Date: March 21, 2007. Prod. #: 507049-PDF-ENG