Looks at the strategic positioning solutions ValuJet Airlines, when he entered the fortress center Delta Airlines. Strategy ValuJet, and the answer Delta, is an example of what is sometimes called the judo strategy - where the applicant uses the strengths of working against them. ValuJet position itself so that it is very expensive Delta retaliate. "Hide
by James D. Dana, David Schmitt Source: Kellogg School Management 11 pages. Publication Date: January 1, 2004. Prod. #: KEL043-PDF-ENG
Related Case Solutions & Analyses:
Organizational Ambidexterity: IBM and Emerging Business Opportunities
Echoing Green
Risk Management at Wellfleet Bank: All That Glitters Is Not Gold
New Life: Scaling Up Social Enterprise Start-Ups
How to Become a Better Manager…..By Thinking Like a Designer
Lululemon Athletica’s Product, Employee and Public Relations Issues
Jones Schilling Employee Coaching Workshop
The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem
Felipe Calderon: Leading with Light and Power (A)
Retail Execution: Linens ‘N Things
