The transition to the value of the changes in the price of the product development, as well as brand managers and sales, and coincided with a significant drop in both the supply and sales. In advocating such a radical change, Durk Jager put not only their jobs on the line, but the fate of the entire company. "Hide
by Rajiv Lal, Mitchell Kristofferson Source: Stanford Graduate School of Business 9 pages. Publication Date: February 1, 1996. Prod. #: M284B-PDF-ENG