In many industries, the processes of disintegration fundamentally changed the overall structure of the industry, as well as the organization of the process of value creation and the actors. The high degree of integration of production and distribution have been replaced by a decentralized architecture of the organization. This paper introduces the concept of the value of architecture, a term that describes the structure and interrelationships of all value-added activities that are provided by various entities and companies to bring a specific product or service on the market. Analysis of business firms tend to overlook the relationship between competitive advantage and the architecture of value creation. This article examines how the different architecture of the value influence the competitiveness of individual firms. The new concept is illustrated in-depth case study of the European automotive industry. "Hide
by Helmut Dietl, Susanne Royer, Uwe Stratmann Source: California Management Review 26 pages. Publication Date: 01 May 2009. Prod. #: CMR426-PDF-ENG
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