This piece of writing commences a structure that aids to digest intellectual property management activities with the practices of strategy and marketing. With the framework, the direction of IP rights is clarified within advertising constructs such as the unique selling proposal.
The article demonstrates case studies that examine the applicability of the framework in an assortment of business contexts and firm sizes.
PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR547-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
NovoCure Ltd.
Quietly Brilliant: Transformational Change at HTC
Gravity Payments: $70,000 Minimum Salary Company
Aktiva Buys Yaco: A Case Study Of Market Manipulation With Options
Founder-CEO Succession at Acer
MacAfee Building Supply: Improving Performance Across Retail Stores (C)
UFIDA (B)
3i Group plc
A Note on Ethical Decision-Making
Leading by Leveraging Culture
