Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Case Solution & Analysis

This piece of writing commences a structure that aids to digest intellectual property management activities with the practices of strategy and marketing. With the framework, the direction of IP rights is clarified within advertising constructs such as the unique selling proposal.

The article demonstrates case studies that examine the applicability of the framework in an assortment of business contexts and firm sizes.

PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR547-HCB-ENG

Value Articulation A Framework for the Strategic Management of Intellectual Property Case Study Solution

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

Related Case Solutions & Analyses:

NovoCure Ltd. Quietly Brilliant: Transformational Change at HTC Gravity Payments: $70,000 Minimum Salary Company Aktiva Buys Yaco: A Case Study Of Market Manipulation With Options Founder-CEO Succession at Acer MacAfee Building Supply: Improving Performance Across Retail Stores (C) UFIDA (B) 3i Group plc A Note on Ethical Decision-Making Leading by Leveraging Culture