IMD-4-0312 © 2012
Hooijberg, Robert; Lane, Nancy
This instance sets up the context of a drive for changing the culture of Vale, the Brazilian iron ore mining company. In the year 2001, Vale commenced a journey from being an iron ore mining company to transform, with a “state-owned” Brazilian mindset, to one that's qualified as a “global, diversified mining” business. Learning objectives: Shifting organizational culture in a large, diversified company.
Vale Going Global (A) Case Study Solution
Subjects: Culture change; Organizational culture; Strategic leadership, Emerging markets
Settings: Brazil, Global ; Diversified mining ; 55,000 employees ; 2001 to 2006
Related Case Solutions & Analyses:
Contractual Innovation in the UK Energy Markets: Enron Europe The Eastern Group and the Sutton Bridge Project
What Can a Mosquito Do to an Elephant (C)
Strategic Activism: The Rainforest Action Network
CSFBs China Unicom Incident
Atlanta Park Medical Center vs. Hamlin Asset Management
The Melbourne City Link
Megalith Inc. — Hay Associates (A)
Gabriel Resources: Foreign Direct Investment in Romania
Norfolk Southern Corporation—Century Bonds
How to Win Investors Over
